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Portrait of James Whitfield

Responsible author

James Whitfield

Business Start-up Editor · Small Business Guide

James writes practical start-up guidance for founders who are choosing a structure, registering a company, planning funding and building the foundations of a UK business.

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About James Whitfield

James Whitfield is the Business Start-up Editor at Small Business Guide. He has more than 12 years of experience supporting UK entrepreneurs with company formation, business structures, business planning and early-stage finance. Before moving into small-business advisory work, James worked as a corporate finance analyst. He now turns company-formation requirements and practical founder decisions into step-by-step guidance for people starting and operating UK businesses.

Editorial remit

This author is accountable for researching, writing and maintaining guides in their assigned subject area. High-impact guides receive an additional specialist review before being marked as reviewed.

Areas of expertise

Company FormationBusiness StructuresStart-up FundingBusiness PlanningCompanies House

Selected guides

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